Celebrating Texture. Rëzo was founded in 2018 by master hairstylist and curl specialist Nubia Suarez RËZO.
RËZO
Services Provided
Social Media Strategy + Management
Website Management
Email Marketing
Copywriting
Behind The Scenes Content Development
The brand was conceived to empower the curl community, celebrate textured hair, and promote healthy hair habits, all through expert curl education and product knowledge. Within the first year and a half of its launch, Nubia needed an agency to establish a framework for its growth within its three branches; Rëzo Haircare, Rëzo Salon, and Rëzo Academy.
For this 6-month project, Social For The Soul worked closely with the Rëzo team to foster a curl community, scale its different branches, develop and manage social media and digital campaigns. The brand has gone global and featured in Allure, Naturally Curly, InStyle, BYRDIE, Beauty Independent, and more.